Next Generation Business Models in E Commerce

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Gaurav Agarwal
Saurabh Singh, Ashok Kumar


The ever increasing popularity of e commerce has opened new avenues for the use of brokerage systems. Various industries have given a boost to their business by introducing brokerage systems in their portals, these industries includes stock market, airlines, railways, shipping and the like. These systems have changed the overall architecture of e commerce models; these brokerage systems are responsible for the shift from two tier to three tier model in e commerce. Majority of electronic commerce is relying on two tier models, i.e. b2b, b2c, c2b, and so on, but in next generation due to the inclusion of brokerage systems there will be an increase in the number of tiers, so this existing two tier architecture will finally be replaced by three tier architecture i.e. b2b2b, b2b2c, c2b2b. This middle tier which is business tier is brokerage system. This brokerage system is an intelligent system which helps customers in decision making. In this paper we will discuss the evolutions of new business models in e commerce; beside this we will also analyze the impact of these models on e commerce.



Keywords: Three Tier Business Models, Brokerage Systems, e Commerce Models.


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