To Evaluate the Factors Influencing Consumer Purchase Inclination at Online Shops or Retail Outlets Using Normal Variant of Normal Distribution Function
Main Article Content
Abstract
Among people, who often use the Internet, some make purchases at online shops and others do not. What decision-making factors affect their behavior? A questionnaire survey regarding the purchase was conducted and analyzed the survey responses. As a result of a Principal Component Analysis on 20 questionnaires, 10 factors were extracted. Furthermore, a Discriminant Analysis showed that the factors strengthening the trend of making purchases at an Retail outlet were switching costs, real information, first-hand examination, trust and distrust of online shops and that those strengthening the trend of making purchases at online shops were net information, time saving and price. The resultant of Discriminant Analysis of online store and retail outlet are applied in normal variant of Normal distribution function to test the Null Hypothesis which gives acceptance or rejection of either one.
Â
Â
Keywords-Dispersion, Retail Outlet, Normal Distribution, Principal Component Analysis, Discriminant Analysis.
Downloads
Article Details
COPYRIGHT
Submission of a manuscript implies: that the work described has not been published before, that it is not under consideration for publication elsewhere; that if and when the manuscript is accepted for publication, the authors agree to automatic transfer of the copyright to the publisher.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
- The journal allows the author(s) to retain publishing rights without restrictions.
- The journal allows the author(s) to hold the copyright without restrictions.