THE ROLE OF BUSINESS ANALYTICS IN ADDRESSING CURRENT AND FUTURE BANKING CHALLENGES IN THE UNITED STATES

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Muleka Christelle Masudi

Abstract

 In 2025, banks in the United States will be dealing with serious challenges caused by technology and changes in the economy. These challenges include: More cyberattacks as digital banking grows, more people struggling to repay loans due to inflation and unstable markets, Stricter and more complicated regulations, and Higher customer expectations for faster, more personalized banking. If these problems aren’t handled, they could hurt bank profits, damage trust, and even affect the overall economy. Business analytics can help solve these problems. It gives banks the tools to: Predict loan defaults, Spot cyber threats quickly, improve accuracy when reporting to regulators, and better understand and serve customers. By using data to make smarter decisions, banks can manage their money better, follow rules more easily, and run more efficiently. This helps protect the economy and make financial services fairer for everyone. This article explains how business analytics supports important U.S. goals, like keeping the banking system strong, staying competitive in technology, and preparing workers for future jobs. It also shows that people who are skilled in data analytics, AI, and risk management play a key role in supporting the national interest.

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