THE IMPACT OF BUSINESS ANALYTICS ON THE UNITED STATES ECONOMIC GROWTH

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Muleka Christelle Masudi

Abstract

Business analytics is playing a big role in helping the U.S. economy grow. It helps companies and government agencies make better decisions in areas like finance, healthcare, retail, and manufacturing. This study looks at how using analytics helps the economy by making businesses more productive, cutting waste, encouraging innovation, and improving government services. Using data from the Bureau of Economic Analysis, the U.S. Chamber of Commerce, and recent research from 2022 to 2025, we found a strong link between the use of analytics and important economic signs like growth in the country’s GDP, more jobs in data-related fields, and more money being invested in AI technology. These results show that analytics isn’t just a helpful tool it’s a powerful driver of long-term economic success and U.S. global competitiveness (U.S. Chamber of Commerce, 2024; McKinsey & Company, 2023).

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