A Forward Way of Retailing: Internet Retailing

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Jashanpreet Kaur

Abstract

IT plays a vital role in every sector of society in the
world. But the role of IT in corporate world is speechless;
basically sustained and unpredictable growth in corporate
world is result of IT sector. The rise in usage of internet has
led to phenomenal changes in the business. In retailing sector,
internet is new avenue to reach out to customers and suppliers
of market where there is no possibility of physical presence.
Internet retailing is mode of purchase and sale of
goods/services through electronic system and in the more
mature retail markets, the retailers are enable to conduct their
business online through particular website: www.amazon.com
, www.snapdeal.com, www.yepme.com etc. Internet retailing
facilitate to customer and retailers buying and selling for 365
days a year, 24 hours a day and 7 days a week(24*7). Internet
retailing provides great opportunity to those customers who
have shortage of time, shortage in the availability of variety of
products. E-Commerce provides fast gaining ground to
customers. The paper is based on the study of comparison of
brick and mortar retailing and internet retailing.

 


Keywords: Retailing, Customers, E-Commerce, IT, Internet

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