Retailing in India: A Study of Current Trends and Future Perspectives with reference to Global Meltdown

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Vinay Ojha
Rahat Ali


Retail industry in India is at the crossroads. Accounting for over 10 per cent of the country's GDP, retail is coming as the most upcoming industry in India. It contributes to around eight per cent of the employment. It dwells in a finest position in the life of all modern societies as it is often stated that only stable thing in retailing is “change†and we can say it as a positive statement that the momentum of growth within retailing appears to be accelerating. Organized retailing & Mall concept is emerging as one of the sunrise industries in India and luring many foreign players to enter into the market. Recent trends shows that the market is growing, having untapped potential market; government policies are becoming more favourable and emerging technologies are facilitating operations. Global meltdown has significantly created problems for Indian retailers. The fact is that lots of research organizations have revised their predictions about retailing future in India. Present paper is based on secondary data and the information presents a significant view regarding changing business environment and retailing in India.

Keywords: Retailing, Global, Meltdown. GDP


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