INNOVATIVE ONLINE RESERVATION SYSTEM FOR HOSPITALITY INDUSTRIES THROUGH TECHNOLOGY ACCEPTANCE MODEL
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Abstract
The hospitality industry is undergoing a digital shift, with online booking platforms playing an increasingly crucial role (Sriphaew & Katkaeo, 2017). This study examined the online reservation system (ORS) used at the Cebu Technological University (CTU) Danao Campus Facility Centrum. This comprehensive evaluation of the CTU Danao Campus Online Reservation System (ORS) combined both quantitative and qualitative methods, including performance metrics (such as response time and reliability) and user experience assessments (via surveys, interviews, and usability testing) (Wu, 2018). The study assessed key components of the system, with the following average ratings: user interface (4.52), performance (4.70), features (4.50), accessibility (4.59), enhanced security (4.39), and overall quality (4.51). The overall weighted mean for perceived quality was 4.54, with all ratings Strongly Agree. These results reflect high user satisfaction and system functionality, consistent with prior ORS evaluations in education and service contexts (Alkhaldi et al., 2018; Subiyakto et al., 2021). The findings indicate that the ORS is highly regarded by its users and performs reliably across a range of indicators. Its strengths lie in its user-friendly interface, fast performance, accessible features, and secure environment (IJRES, 2023). However, the evaluation also uncovered minor areas for improvement, particularly in strengthening security features and further optimizing the user experience. It is recommended that the development team continue refining the system based on user feedback, particularly by enhancing security protocols and conducting regular evaluations to maintain and improve system performance (Stakeholders’ Experiences, 2025). Continuous iteration will ensure that the ORS remains effective, efficient, and aligned with the evolving needs of the CTU Danao Campus community.
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