COMPARATIVE STUDY OF SOME MCDM TECHNIQUES FOR E-COMMERCE APPLICATIONS

Main Article Content

Dr. Sharmistha Roy

Abstract

Multi-Criteria Decision Making algorithm is an act of choosing best action among several alternatives. E-commerce application has been widely accepted for business activities because of its low cost and a wide range of coverage. AHP, TOPSIS, and PROMETHEE are some of the Multi Criteria Decision Making techniques popularly accepted to solve the decision problem and record the variations lies in ranking a level. This paper presents a comparative study of some Multi-Criteria Decision Making (MCDM) techniques for ranking, by taking into consideration an E-commerce application as a case study.

Downloads

Download data is not yet available.

Article Details

Section
Articles

References

T.L. Saaty, “The Analytical Hierarchy Processâ€, Tata McGraw Hill, New York, 1980.

Y. J. Lai, T. Y. Liu, C. L. Hwang, “TOPSIS for MODMâ€, European Journal of Operational Research 76 (3) 486-500, 1994.

V.M. Athawle, S. Chakraborty, “Facility Location Selection using PROMETHEE II Methodâ€, ICIEOPM, 2010.

B. Bulgurcu, “Application of TOPSIS techniques for financial performance evaultion of technology firms stock exchange marketâ€, 62, 1033-1040, 2012.

H. Kuang, K.W. Hipel, D.M. Kilgour, “Evaluation of source water protection strategies in Waterloo Region based on Grey Systems Theory and PROMETHEE IIâ€, IEEE International Conference, 10.1109/ICSMC.2012.6378168, 2012.

R. Sharma, G. Nagpal, A. Kanwar, “Algorithm for Ranking Consumer Reviews on E-commerce Websitesâ€, International Journal of Computer Science and Information Technologies, 6(6), 4878-4881, 2015.

S. Roy, P.K. Pattnaik, R. Mall, “Quality assurance of academic websites using usability testing: an experimental study with AHPâ€, International Journal of System Assurance Engineering and Management, vol. 8, no. 1, pp. 1-11, 2017.

N.A.V. Doan and Y. De Smet, “On the use of reference profiles to compute alternative PROMETHEE II rankings: A preliminary studyâ€, IEEE, 2157-362, 2016.

P.T. Harker, “The art of Science and Decision-making: The Analytic Hierarchy Process’’, Springer Verlag, 1989.

M.C Lin, C.C wang, M.S Chen, C.A. Chang, “Using AHP and TOPSIS approaches in customer-driven product design processâ€, Comput Industry 59 (1), 17-31, 2007.

S. Mousavi, M.R.M Tavakkoli, M. Heydar, S. Ebrahimnejad, “Multi-Criteria Decision Making for Plant Location Selection: an Integrated Delphi–AHP–PROMETHEE Methodologyâ€, Arab J Sci Engg. 38 (5), 1255-1268, 2012.

T.L. Saaty, “Exploring interface between Hierarchies, multiple objectives and Fuzzy setsâ€, Fuzzy sets and systems 1, 57-68, 1978.

M. Dagdeviren, S. Yavuz, N. Kilinc, “Weapon selection using the AHP and TOPSIS methods under fuzzy environmentâ€, Expert Syst Appl 36 (4), 8143-8151, 2009.

H. Kuang, K.W. Hipel, D.M. Kilgour, “Evaluation of source water protection strategies in Waterloo Region based on Grey Systems Theory and PROMETHEE IIâ€, IEEE International Conference, 10.1109/ICSMC.2012.6378168.