PRIVACY AND SECURITY CONCERN OF CUSTOMERS DOING ONLINE SHOPPING – AN ANALYTICAL STUDY

Ms Ruchi Arora, Dr. Sunil Kumar Muttoo

Abstract


As Internet has provided a channel where online shopping is being done, and creating need for online retailers to understand the perception for customers towards online shopping. The purpose of this research paper is to explore the factors affecting customers in online shopping. First thing done under this study was incorporating relevant literature, and then testing which variables are affecting consumers‘ decisions to purchase goods online. Questionnaire tool was used to gather the data from 300 respondents which was sent through mail as well as distributed personally.

Keywords


Online-shopping, Perceptions, E-Commerce, Customers, Customers Perception, Online Retailers

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DOI: https://doi.org/10.26483/ijarcs.v9i1.5262

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