Franchising and e -commerce a realistic business option: An analytical study of Intex Smart World
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Abstract
In today’s era of cut throat competition and a host of branding offering nearly identical products it has become very difficult for the companies to establish their presence in the market and to position their products as per their plans. The ever increasing disposable income of middle class India and its growing materialistic attitude has toughened the scenario for the companies as they are fighting tooth and nail with each other to grab the maximum market share. Companies want to ensure that there products are available throughout the length and breadth of the country. As an idea it seems very lucrative business proposition but the execution is a huge challenge especially for upcoming brands with limited resources but a desire to have a pan India presence. One viable business option available to such upcoming brands and companies is to go the franchisee route. This paper attempts to highlight and bring forward the role that franchisees can play in ensuring the achievement of a company’s long term business objective and realism of this franchise a mode as a viable business model. Keywords: component; franchiser, franchisee, materialism, business development, e-commerce
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