Context Aware Intelligence: A Framework for Immersive Customer Experience

Abstract

In this paper, a novel approach for developing context aware solutions for enterprise applications is presented. We have developed a new approach to building intelligent business applications that provide adaptability and efficiency to existing business process, thereby enhancing the customer experience. The approach is modelled around ‘Situation’ of an entity. The context engine uses intelligence to extract and analyze the contexts and act as demanded by the situation. The viability of the context engine is exemplified by a use case from the financial services domain, and uses various contexts of an investor to provide relevant recommendations.

Keywords: context aware solutions, context aware intelligence, context engine and insurance